CASE STUDY : Boris Walks Alone Art Incorporated
DATE : 2024 -present
NOTES : AR+web activation, animation & Web AR+ development; Boris Walks Alone mApp
LINK : www.boriswalksaloneart.com

Boris Walks Alone Art Inc. (BWA) is a digital-first art platform that connects artists and collectors through immersive, technology-driven experiences. Their mission is to empower artists with tools and visibility, while offering collectors innovative, secure ways to discover and own both digital and physical artworks. Through virtual exhibitions, augmented reality previews, curated advisory, blockchain authentication, and digital display options, BWA reimagines how art is presented, promoted, and collected.

For Artists

BWA offers artists an integrated platform to showcase their work globally via virtual exhibitions hosted in immersive 3D galleries, accessible on-demand and shareable with audiences everywhere . Each gallery is theme‑based and rotates monthly, giving artists sustained exposure . They also receive:

  • Augmented Reality previews, so collectors can visualise artworks in their own environments before buying .

  • Bi‑weekly artist newsletters promoting their journey, process, and new releases to a network of collectors and media.

  • Strategic support, from marketing guidance to identifying suitable sales avenues from online platforms to licensing opportunities.

For Collectors

BWA serves as a modern advisory service offering:

  • Curated access to select artworks by emerging and established artists from North America and beyond.

  • AR‑powered virtual galleries for immersive, anytime/anywhere viewing.

  • Personalised art advisory, helping collectors find pieces aligned with their tastes, values, or investment goals.

  • Secure digital ownership, backed by blockchain for clear provenance and authenticity.

  • Collector‑only perks like early access to exhibitions, artist talks, virtual walkthroughs, and private events.

Digital Art - Why It Matters

BWA highlights several core advantages of digital art versus traditional pieces:

  • Provenance & Authenticity - Blockchain ensures clear, verifiable origin of the work .

  • Portability & Access - Digital art is instantly displayable on frames, AR apps, or in virtual galleries. No shipping, no storage hassles.

  • Global Reach & Liquidity - Digital art can be traded or shared worldwide, with fewer geographic or logistical barriers.

  • Interactivity & Innovation - Many works include motion, sound, or AR elements—enhancing storytelling and sensory engagement.

  • Support for Artists - Smart contracts ensure artists receive royalties on resales—something rarely available in the traditional art world.

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