ABOUT guerrillamedia.agency
guerrillamedia.agency (GMA)—the next evolution in media technology, born from the creative legacy of TOI AGENCY and powered by innovation, ethics, and artistic integrity. GMA is a technology-first agency specialising in Extended Reality (XR), Augmented Reality (AR), Artificial Intelligence (AI), and Spatial Computing, with a core focus on delivering transformative experiences for commercial clients in retail, events, and beyond.
WHAT IS guerrillamedia.agency
As the exclusive licensed content developer for AR+IQ (AU/NZ), a groundbreaking platform powered by iSPARX™, guerrillamedia.agency stands at the forefront of interactive media. iSPARX™, a boutique developer and a primary stakeholder in GMA, brings its expertise in advanced AR solutions and its commitment to cultural storytelling, making AR+IQ a platform unlike any other.
WHO WE ARE
KŌ WAI MĀTAU | WHO WE ARE
guerrillamedia.agency - an internationally focused immersive media digital development company based in Aotearoa that draws on Indigenous belief systems to develop paradigm changing digital immersive media systems and digital products and services for artists and musicians, art agents and collectors, galleries and museums, performance venues and event organisations.
WHĀINGA | MISSION STATEMENT
Our team creates bespoke digital products and services that are focused on 22nd century business, always conscious of how the decisions and products we make today will benefit people and the environment seven generations (150 years) in the future.
TŌ MĀTOU MAHI | WHY WE EXIST
Art is science and technology. Whether it is the science of physics in sculpture, chemistry in paint, psychology in conceptual practice, or digital technologies in cyber space, artists have always pushed knowledge systems and modes of practice in new, unexpected and disruptive directions. This knowledge sits at the core of our business.
guerrillamedia.agency works with developers, artists, art agents, art collectors, musicians, performers, entertainers and event producers to disrupt norms and challenge practices in the creative sector.
TŌ MĀTOU TŪĀKIRI ME ŌNĀ TIKANGA | OUR BRAND VALUES & ETHICS
Our brand is informed by Indigenous values of stewardship and self-determination.
These include:
Tino Rangatiratanga - Sovereignty of data and creative self-determination.
Whai Oranga o te Taiao - Sustainability of ecology and technology.
Mana - Reputational power of our clients and users.
Ngākau pono - Integrity in the people and products we work with.
